Toronto, ON, Canada – Sept. 25, 2013 – There are no doubts about it – Online Travel Agencies (OTAs) are here to stay. OTAs have effectively saturated the travel industry, but how can hotel marketers take advantage of them as an effective marketing platform? Travel shoppers are now using OTAs for more than just booking trips. OTAs are being visited as one part of a multi-stage travel shopping journey, which also includes a hotel’s branded website, travel review sites, social media and more. With OTAs thriving in today’s web-centered world, now is the time for hotel marketer to make the most of these channels to allow their hotel to stand out.
During this 45 minute webinar – Turn OTA Lookers into Direct Bookers:
How Improving Your Look on OTAs Can Drive More Direct Bookings – on Wednesday, Sept. 25 at 11 a.m. EST – attendees will hear from, Robert Cole, founder of RockCheetah, who will share his insights the role OTA’s play in the travel shopping journey.
Hosted by: Darlene Rondeau, VP Best Practices, Online Merchandising
Date: Wednesday, Sept. 25, 2013
Time: 11 a.m. EST
Duration: 30 min + 15 min Q&A
You will learn:
- Role of OTAs in the Travel Shopping Journey
- How to maximize your presence on OTAs
- Best practices for telling your story across these channels
- How other hotels are benefiting from OTA sites
Meet the Speakers
Robert Cole is the founder of RockCheetah, a hotel marketing strategy and travel technology consulting company. Rock Cheetah assists global hospitality and travel organizations create business processes to execute successful marketing strategies.
Glen MacDonell is the Managing Director, Marketing Programs for Best Western International with over 4,000 hotels in over 100 countries worldwide. Based in Phoenix, Arizona, Glen’s primary objectives are to drive room revenue and guest loyalty through various consumer and business to business marketing programs.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.