Toronto, ON, Canada – June 12th, 2012 – With over 900 million users worldwide, Facebook is an effective channel to reach and engage consumers online with a compelling and motivating story about your hotel. Facebook recently upgraded all Business Pages to the new Timeline format, providing you with updated tools to customize your page, highlight what matters most, and manage everything all in one place.
During this 45 minute webinar – Time to Learn: How You Can Use Facebook Timeline to Tell Your Hotel’s Story – on Wednesday, June 20th at 12pm Eastern Time – attendees will hear from, Zabrina Hossain, Product Manager, Emerging Technologies for VFM Leonardo who will share her insights and latest research on Facebook Timeline and how this information drove the development of VFM Leonardo’s Facebook Apps Suite. Then, Melissa Bruckler, E-commerce Consultant at Granite Hospitality will share her experience and expertise on using Facebook Timeline to tell hotel stories that reach and engage consumers.
Hosted by: Darlene Rondeau, VP Best Practices, Online Merchandising
Date: June 20th, 2012
Time: 12 pm Eastern Standard Time
Duration: 45 min + 15 min Q&A
You will learn how to:
- Leverage Facebook’s new Timeline features for your hotel
- Tell your hotel’s story in a compelling way through the use of visuals
- Use Facebook to reach and engage consumers online – and how other hotels are using it
Don’t miss the opportunity to have your hotel marketing and Facebook Timeline questions answered by the speakers during the Q&A session.
Meet the Speakers
Zabrina Hossain joined VFM Leonardo as Product Manager, Emerging Technologies in 2011 and leads product development and innovation projects to align with consumer demands particularly in social media and mobile. Prior to that, Zabrina held the position of Platform Manager for Mobile at Rogers Digital Media. During her time with Rogers, she led the launch of a number of mobile video applications for multiple platforms. She has also worked with a number of startups in the technology field including Bon’App where she led software development and platform design. Zabrina holds a bachelor’s degree from the University of Toronto and is pursuing a Masters.
Melissa Bruckler is the E-Commerce Consultant for Granite Hospitality – a full-service strategic hotel investment and management company that currently manages the daily operations of 5 hotels in 3 states. Their portfolio includes IHG and Carlson Worldwide properties. Melissa has worked there for 6 years since its inception in 2006 and has over 20 years of hospitality experience in positions ranging from hotel operations, revenue management, opening task force, systems installations/training as well as various management positions.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
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