Take 45 Minutes to Join VFM Leonardo, a Hotel General Manager Turned Mystery Author and a Experienced Hotel Marketer to Learn How to Tell Your Hotel Story on Social Media Channels.
Toronto, ON, Canada – November 21, 2011 – Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy. With the help of a hotel general manager turned mystery author and an expert hotel marketer, VFM Leonardo will demystify social media and storytelling and show you how to reach, engage and convert more travel shoppers with vivid, compelling stories on social media channels.
During this 45 minute webinar, Social Media and Storytelling for Hotels, on Wednesday, November 30th at 11:00am Eastern Standard Time, attendees will learn how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of the hotel brand. The presentation will be followed by a 15 minute question and answer session.
Date: November 30th, 2011
Time: 11:00 am Eastern Standard Time
Duration: 45 min + 15 min Q&A
You will learn:
- How consumers are behaving on social media channels like TripAdvisor, Facebook, and Twitter
- Why consumers are using social media for hotel research
- How to tell your story on these social media channels
- What other hotels are doing to leverage social media
- What’s next in social media and how you can prepare
Meet the speakers
Daniel Edward Craig, Hotel General Manager turned Mystery Author. He writes, consults and speaks about online marketing, social media, reputation management and storytelling for the hotel and travel industries. Craig will explain how to use the fundamentals of storytelling to create compelling content that makes travel shoppers want to become part of your hotel’s story. Follow him @dcraig.
Ron Wallach, Director of Sales & Marketing at Coakley & Williams Hotel Management Company. He has over 20 years of hands-on experience learning the inner workings of the hospitality business and helping top market leaders grow. Wallach is currently based at the BEST WESTERN PLUS Rockville Hotel and Suites and will share how he is using social media channels to tell the property’s story.
Darlene Rondeau, Vice President, Best Practices, Online Merchandising, VFM Leonardo. Rondeau will share data on how consumers are interacting with hotels on Facebook and examples of real hotels that are telling their stories effectively on social media channels. Darlene has spent more than 20 years consulting with the Industry’s Top Brands on their online marketing strategies. Follow her @darlenerondeau.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.