Toronto, ON, Canada – July 25th, 2013 – The future is now. The text-only websites of the 1990s have—slowly but surely—been replaced by graphically- and visually-driven web interfaces. Faster broadband speeds, cellular networks, and high-resolution screens have increased demand for attractive visuals to drive content, to the point that roughly one third of pixel real estate on the web is image content.
During this 30 minute webinar – Make Your Hotel Shine Online: Shift to a Visual Experience – on Wednesday, July 25th at 11 am Eastern Time – attendees will hear from, Greg Oates, Travel Editor, 200rooms.com who will share his insights on visual storytelling. Then, Monica Goldstein, Marketing Services Director, Lancaster House will share how she puts theory into practice at her award winning hotel.
Hosted by: Darlene Rondeau, VP Best Practices, Online Merchandising
Date: July 25th, 2013
Time: 11 am Eastern Standard Time
Duration: 20 min + 10 min Q&A
You will learn:
- Why the travel industry is shifting to visual-first experiences
- How to source content that keeps your website up-to-date
- How to turn good visuals into great stories
- Best practices for publishing visual stories online
- Where, when and how to tell your hotel’s story to the world
- How hotels are enhancing their websites with compelling visuals
Meet the Speakers
Greg Oates is a travel editor and publisher of 200rooms.com, profiling innovative small hotels and their role in local tourism development. Greg also works closely with hotel professionals to help them reach guests through content marketing strategies, visual storytelling and media relations.
Monica Goldstein is an experienced marketer, having held multiple positions including New Market Development. She has been working in the hospitality industry for 10 years, and is currently the Marketing Services Director at Lancaster House, which received Trip Advisor’s Travelers’ Choice 2013 Award as the best hotel in Columbia. VFM Leonardo awarded Monica and the Lancaster House as a Merchandising Hero for their impressive global marketing strategy.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Toll free: 1-877-593-6634