Leonardo Hosts Live Webinar With Hospitality Experts on Targeting the Corporate Traveler
Toronto, ON, Canada – February 23, 2015 – The business traveler is a lucrative demographic for hotels, with corporate travel in the U.S. expected to increase to 6.2% in 2015, totaling over $310 billion in spending. Hotels that want to reach this important demographic must cater their content, and their hotel story, to meet the corporate traveler’s needs, on the channels, websites and devices that they’re searching for travel online.
Darlene Rondeau, Leonardo’s VP, Best Practices, Online Merchandising, will explain how hotels can better target the corporate traveler during a live webinar event on Thursday February 26th at 11:30 ET.
This webinar’s primary focus will be on how to target the corporate traveler but will also provide guidance on how to straddle the mix of the ever-important “bleisure” traveler.
You’ll learn how to:
- Improve your storytelling to secure bookings from business travelers
- Engage business travelers on corporate booking channels like Concur and Egencia
- Entice corporate shoppers to choose your hotel over the competition
- Apply these targeting principles to any travel demographic
Meet the Speakers:
Nathan Brooks is the Director of Client Services at Egencia, a travel management company that provides global corporate travel services to businesses and their travelers worldwide, where he is responsible for Egencia’s supplier marketing and advertising. Prior to joining Egencia, Nathan worked at Expedia as a Market Manager and at United Airlines as a Strategy Analyst.
Rupesh Patel is the President & Chief Operating Officer of Zenique Hotels in Burlingame, California. Since co-founding Zenique Hotels, Rupesh has operated well-known hotel brands like the Hilton, InterContinental Hotels Group, Wyndham Worldwide and La Quinta. Some of Rupesh’s most impressive work can be seen at the La Quinta Inn & Suites in San Jose where he planned and implemented a multi-million dollar renovation and doubled revenue in just two years. Under Rupesh’s management, that hotel ranked #1 on TripAdvisor and was awarded Best Renovation of 2013.
Melissa Bruckler is the Director of E-Commerce and Revenue Management at Granite Hospitality. Melissa has over 20 years of hospitality experience in positions ranging from hotel operations, opening task force, systems installation and various management roles.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.