Video: Marketing Strategies That Help Hotels Avoid Discounting

Toronto, ON, Canada – October 25, 2011 – VFM Leonardo, technology and online media company for the global hospitality industry, has launched a new episode on VTV Channel featuring Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University. Haussman believes that “hoteliers discount way too quickly and frequently” and there are ways to avoid it when occupancy is down. He explores those strategies in this episode, Marketing Strategies that Help Hotels Avoid Discounting.

Watch now to learn how to:

  • Stop discounting in the first place
  • Explain the value-adds that make your hotel worth the price
  • Make emotional connections with your guests

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What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel »

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit

Media Contact:
Julie Ford, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572