VFM Leonardo Releases Consumer Data That Reveals Most Popular Web Sites For Viewing Hotel Visuals

5 Reasons Why Travel Shoppers Want to See Hotel Visuals

Toronto, ON, Canada – February 22, 2011 – VFM Leonardo, owner of the largest media syndication network for the travel industry, today announced some very interesting statistics about consumer behavior in terms of hotel visual content viewing across their network. Consumers want to experience hotels through rich visual content, specifically video that engages, informs and inspires at every stage of the shopping process across a wide range of online websites.

1. Millions of travel shoppers view hotel media online each month
VFM Leonardo’s library consists of over 1 million media items. Approximately 2 million unique travel shoppers view media in the VPowered Multi-Media Viewer which displays hotel photos, 360 degree virtual tours and videos  each month. The average shopper visits the viewer page just over 2 times per month and views more than 10 media items per visit.

2. Travel shoppers view hotel visuals on a variety of sites
Based on the number of times travel consumers launch the VPowered Multi-Media Viewer, the most popular channel is trusted travel review site, TripAdvisor, followed by popular online travel agency, Travelocity, and ARES Travel Network which includes a wide array of travel and destination related websites.

  1. TripAdvisor
  2. Travelocity.com
  3. ARES Travel Network
  4. Cheapostay
  5. EzRez Software
  6. Orbitz
  7. Priceline
  8. Frommers
  9. AOL Travel
  10. Hotel Reservation Service – HRS

Click here for the complete Top 20 list.

3. Number of hotel media views continues to rise year over year
In 2010, hotel visual content (photos, virtual tours and video) was viewed 175 million times across the VNetwork, which represents approximately 50% growth from 2009. VFM Leonardo has seen an average of 53% annual growth in visual content views since 2004.

4. Travel consumers are sharing hotel visuals with their networks
The recent addition of social media sharing widgets to the VPowered Multi-Media Viewer indicates a growing desire for consumers to share visual experiences. Consumers are doing more than viewing hotel visuals; they’re also sharing them with their social networks through Facebook, Twitter, Email, etc.

5. More hotel marketers are syndicating rich media and getting results
The number of hotels using VBrochure Ultra Premium to syndicate rich media increased 60% in 2010. Many are seeing increased bookings as a result.

Natalie Orr, Director of Sales & Marketing at the Courtyard Miami Beach Oceanfront told VFM Leonardo that “Video syndication has significantly increased visitors to our website and booking conversion has also increased since we joined forces.”

Story Kirshman, Marketing Manager at The BROADMOOR Hotel, said: “We have seen a 25% increase of online bookings this summer compared to last summer before we had VBrochure.”

More Information

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press@vfmleonardo.com