VFM Leonardo Names Elana Palmer Vice President, Global Sales

Experienced Sales Executive Assumes Leadership of Global Sales Efforts

Toronto, ON, Canada – May 22, 2013 – VFM Leonardo has named Elana Palmer Vice President, Global Sales. In her new role she will assume leadership of the sales teams servicing enterprise solutions for corporate chains and marketing solutions for properties and management companies.

“Elana has demonstrated her ability to getting the job done, which is why we’ve chosen her to handle our global sales effort,” said John McAuliffe, President of VFM Leonardo. “Her effectiveness at building strong and productive teams and her player/coach approach will help VFM Leonardo as we increase our international footprint at both the enterprise and local property level with solutions that help hoteliers extract more value out of their online visual presence.”

Palmer is a veteran of VFM Leonardo, most recently serving as Director of Sales, Online Merchandising Group. Before VFM Leonardo, she served in senior sales and sales management roles with Verizon, Torstar Digital and Corus’s Big Sky digital radio division.

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.