More Series. More Experts. More Topics. Industry Leading Online Video Marketing Channel for Hotels adds eMarketing Minutes and Virtual Roundtable Discussions to Already Popular One-on-One Interviews.
Toronto, ON, Canada – May 3, 2012 – VFM Leonardo, technology and online media company for the global hospitality industry, is excited to announce the launch of two new hotel marketing education series on VTV Channel – a growing collection of videos featuring insights and best practices in hotel marketing from industry experts and hoteliers. Since its launch in 2009, it has evolved into the hotel industry’s leading resource for hot topics in online merchandising, marketing, ecommerce, social media, mobile and more!
In addition to over 60 original one-on-one interviews with host John McAuliffe, Chief Marketing Officer of VFM Leonardo, subscribers to VTV Channel now have access to episodes in these two new formats.
Hotel eMarketing Minute
In this series, industry experts answer one burning question that’s on the minds of hotel marketers in one minute (or less). With ten new episodes already available, they’re answering questions such as:
- How can hotels find their story?
- How can hotels succeed in this changing online world?
- What is the best way for hotels to tell their stories?
In these series, panels of industry experts explore topics from all angles. They share their perspectives to create dynamic discussions. The first episode involves senior leaders from Foursquare, High Peaks Resort and a Hotel Consultant tackling the issue of social media for hotels.
In addition to the new content, VFM Leonardo has also redesigned the channel. The new and improved layout allows for easier navigation, videos categorized by topic, effortless searching and the ability to share your favorite videos with your network.
- Latest insights, knowledge and learning from industry experts
- Actionable tips on how to strengthen your hotel’s presence online
- Fresh new episodes and speakers added regularly
“Our goal is to address the important questions and topics in travel e-business and help you succeed in implementing effective online strategies for your hotel. We listen to our audience and develop our topics based on suggestions. I encourage you to subscribe, comment, share, learn and participate!” says John McAuliffe, Chief Marketing Officer of VFM Leonardo.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Julie Ford, VFM Leonardo Inc.
Toll free: 1-877-593-6634