VFM Leonardo Launches Mobile Media Player For VBrochure

The Latest Innovation from VFM Leonardo’s VLabs is the VPowered Multi-Media Player for Mobile Devices Used on Hotel Websites and Major Travel Channels.

Toronto, ON, Canada – June 15, 2011 – Mobile travel bookings have accelerated significantly in the past two years. Now, with increasing consumer demands and evolving mobile technology, mobile strategies for hotels and hotel brands are transforming beyond booking enablement to delivering information that lets consumers research, experience and share. VFM Leonardo’s VBrochure VPowered Multi-Media Player for Mobile devices officially launched today, giving hotels, brands and travel websites the opportunity to lead this transformation.

Research by Google says that 95% of smartphone users say they are searching for local details. Further, predictions by leading research firms like eMarketer estimate that the number of people using mobile to research travel will climb by another 10 million to 29.7 million this year. With these facts in mind, VFM Leonardo’s VLabs team, the ideation group and test market for new products and services that accelerate hotel e-business success, developed a VPowered Multi-Media Player for mobile.

The mobile-friendly Multi-Media Player helps travel consumers research, experience and share the hotel on their mobile device through hotel photos, virtual tours, videos, marketing copy, and social sharing buttons when they visit hotel brand sites, independent hotel vanity sites and sites in the VNetwork.

The VPowered Mobile Player works on a number of operating systems (iOS4, Android, Blackberry OS) and devices (iPhone, Blackberry and popular Androids phones from makers such as Motorola and Nokia). Unlike mobile media players that are universal for all operating systems and devices, VFM Leonardo’s has advanced detection and display technology that ensures the user always gets the optimal experience for the device they’re using.

Creates a Complete Website Experience on Hotel Websites
During Beta testing, hotels found that the mobile VPowered Multi-Media Player acts as a complete website on mobile devices. By design, it provides travel shoppers on the go with:

  • Visual and text information (photos, virtual tours, video, written descriptions) presented seamlessly
  • Social sharing buttons to share the experience with their networks
  • Easy transition from research to booking with “Book Now” button linking to the hotel’s booking engine
  • Optimal experience for the devices they’re using

Like any website, tracking is key. Hotels that subscribe to VBrochure Ultra Premium also get access to VFM Leonardo’s analytics tool to track and report on their mobile media views.

Experience the Mobile Media Player for hotel websites by visiting the Courtyard by Marriott Tysons Corner from a mobile device.
Hotels and hotel brands looking to add the new Mobile Multi-Media Player to their websites can contact VFM Leonardo. VBrochure Ultra Premium customers can contact Customer Success.

Displays Media Optimally on VNetwork Channels and Hotel Brand Sites
The VPowered Mobile Player is available to travel shoppers when on channels in the VNetwork and many hotel brand websites that use the VPowered Multi-Media Player to display hotel media. It is currently available on mobile websites and applications for select channels and implementation is in progress on additional sites and apps.

Experience the Mobile Media Player on VNetwork by visiting the Amalfi Hotel Chicago on Yahoo from a mobile device.

Travel websites looking to accelerate the implementation of mobile compatibility on their mobile sites and apps can contact VFM Leonardo’s Syndication & Business Development group.

“Staying competitive today is top of mind for us, our customers and our partners. The launch of our VPowered Mobile Media Player will help give all parties an edge as more and more travel consumers use mobile devices for hotel research and booking,” said Paolo Boni, President and CEO, VFM Leonardo.

About the VLabs Innovation Program

Accelerating innovation in hotel e-business. The proliferation and velocity of new technologies, channels, devices and demands from consumers make online hotel marketing more complex by the day. That’s why innovation and implementation of new products and enhancements is so important to us. Few things in business are more exciting than fresh ideas from teams of people with the vision, expertise and determination to dream them up and get them out to the market. We’ve launched a program to help make this possible. It’s called VLabs.

VLabs is an ideation center and test market for new products and services that accelerate hotel e-business success. It’s comprised of young, sharp people from our business, technology and operations management functions who meet regularly to discuss and collaborate on features and ideas that will move VFM Leonardo’s product lines into the forefront of online visual merchandising, rich media display and syndication, sales conversion technologies and lead generation for hotel brands and properties.

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

Media Contact:
Julie Ford, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Email: press@vfmleonardo.com