Hotel marketers to hear key insights on how to leverage social media.
Toronto, ON, Canada – October 21, 2013 – With more than half of the world’s population holding a social media account, it’s time for your hotel to start utilizing this platform. Today, social media plays an increasingly critical role in the hotel marketer’s digital marketing mix, as more travelers rely on social media as they research and evaluate the hundreds of hotel options available to them. As the power of social media continues to thrive, now is the time for hotel marketers to take advantage of this platform to make their hotel stand out on.
During this 45 minute webinar – Strategically Social: How to Tell Your Hotel Story on Social Media Channels – on October 24 at 11 a.m. EST – attendees will hear from Monica Rafter, Owner of Write On Marketing Communications, and Daniel Edward Craig, Founder of Reknown, who will be sharing their valuable insights on the power of amplifying your hotel’s story on social media.
Hosted by: Darlene Rondeau, VP Best Practices, Online Merchandising
Date: Thursday, Oct. 24, 2013
Time: 11 a.m. EST
Duration: 30 min + 15 min Q&A
You will learn:
- Why social media is an important consideration for hotel marketers.
- How to tell your story visually on social channels.
- What hotel shoppers are looking for on social media platforms.
- How to post shareable content to amplify your hotel’s online presence.
- Best practices for using popular social media platforms.
Meet the Speakers
Monica Rafter, based in Tucson, Arizona, is the owner of Write On Marketing Communications, a company designed to support and expedite marketing efforts of hospitality-related businesses and organizations. Monica has over 30 years of expertise in the hotel and hospitality industries.
Daniel Edward Craig is the founder of Reknown, a consultancy that provides strategy, training and guidelines to hotels and travel organizations worldwide through online marketing, social media, reputation management, and service excellence. With over 20 years of experience in the hotel and travel industries, he is passionate about innovative online marketing and strongly believes in the power of visual storytelling.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.