VFM Leonardo Helps Hotels Target Business Travelers

VFM Leonardo Expands its Network of Meeting Planner and Corporate Self-Booking Tools and Sites to Enable Hotels to Better Merchandise their Properties to the Corporate Travel Segment.

Toronto,ON, Canada – February 16, 2012 – Corporate travel will likely fuel the hospitality, travel and leisure industry in 2012, according to a Deloitte survey. Specifically, 85 percent of business travellers surveyed expect to take more or the same number of trips this year. This presents a significant opportunity for hotels to win more corporate travel business in 2012.

VFM Leonardo, technology and online media company for the global hospitality industry, is already the leader in the syndication and display of hotel visual media within corporate self-booking tools. With new agreements and those previously established combined, VFM Leonardo’s VNetwork offers hotels the broadest reach and ability to target business travelers with their visual marketing message. Notable partners include:

  • American Express Corporate Travel Solutions
  • Carlson Wagonlit Travel (CWT Traveler & Transaction Services, CWT Symphonie Self-Booking Tool)
  • Conferma (Hotel Booker)
  • Corpovia Corporate Travel
  • Corporate Travel Consultants (CTC2, TRS Travel Reservation System, Trip Console)
  • Concur (Concur Premier)
  • Egencia
  • Hogg Robinson Group (HRG)
  • Lanyon (Lanyon Corporate Hotel Directory, Lanyon Meetings & Event Management, Lanyon Engagement & Project Sourcing)
  • MeetingsBooker (meetingsbooker.com)
  • Travelocity Business (Travelocity Business Express)

Click here for a complete listing of VFM Leonardo’s corporate VNetwork channels.

Hotel properties using VFM Leonardo’s VBrochure Online Merchandising System can provide an enhanced hotel shopping experience for millions of business travelers and corporate travel planners monthly. VBrochure enables hotels to better differentiate with targeted merchandising, meaning customized stories using multi-media and descriptive text focused on the specific hotel features and amenities that appeal most to the business segment.

For instance, event and corporate sales are a big part of the Wyndham Boston Andover’s business. They use VBrochure to showcase and differentiate their hotel and shorten the sales process. Kathy Martin, Director of Sales at the property says “A large portion of our business is group and event sales. VBrochure helps us differentiate ourselves from competitors. A prospect looks at our VBrochure Player and can see that we have the features and amenities that they’re looking for – making it easier to book with us over the competition.” 

“A strong visual presence on corporate self-booking tools can help hotels increase bookings in the managed travel space. As business travel increases, it’s time for hotels to prepare so they can take advantage and increase revenue,”said Paolo Boni, President and CEO, VFM Leonardo.

Hotels that wish to accelerate their business bookings on corporate channels can download the Best Practice Guide for Targeting Business Travelers or contact VFM Leonardo directly.

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

Media Contact:
Julie Ford, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Email: press@vfmleonardo.com