VFM Leonardo Powers Hotel Visual Content on Room Key to Make a Greater Visual Impact with Travel Shoppers.
Toronto, ON, Canada – July 31, 2012 – VFM Leonardo, technology and online media company for the global hospitality industry, today announced an agreement with Room Key to provide visual media and media display technology for its online travel website. Under this agreement, Room Key is now a direct channel partner in VFM Leonardo’s VNetwork™ – the largest online media syndication network for the global travel industry.
This partnership brings forth an engaging and interactive experience that helps inform travelers’ hotel booking decisions, while carrying out Room Key’s mission to enable travelers to efficiently select and confidently book directly with the right hotel.
To manage images displayed on the Room Key website, Hotel Chains will use their existing VScape Digital Asset Management system license. Hotel properties who subscribe to VFM Leonardo’s VBrochure Online Merchandising System will have the added benefit of providing shoppers with a fuller and richer experience as their customized version of the VPowered Multi-Media Player will display on their Room Key property listing.
“We are glad to be providing Room Key with visual content and media display technology that helps bring their hotel listings to life,”said Paolo Boni, CEO, VFM Leonardo. “With Room Key as part of the VNetwork, we are also giving hotels that invest in online merchandising an even greater opportunity to inform, engage, and inspire travelers through their shopping journeys.”
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
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