Toronto, ON, Canada – May 31, 2012 – Following on the heels of Facebook upgrading all business pages to the new Timeline layout, VFM Leonardo today announced the official launch of the VBrochure Facebook Apps Suite, now enhanced for Facebook Timeline. App pages have been expanded to optimize the width of the Timeline layout and exclusively designed App icons are available to turn a hotel’s Facebook page into an engaging, informative and interactive booking conversion tool.
Following the successful launch of the VBrochure Facebook App Suite in December, VFM Leonardo’s internal analytics are showing that consumers are engaging with the Apps on Hotels’ Facebook Pages at a higher engagement level than those engaging with VBrochure players on 3rd party channels – with 80% longer time spent on the page. Since January over 600 VBrochure subscribers have installed the Facebook Apps Suite.
The Facebook Apps Suite includes five flexible apps that use visual media to highlight specific hotel features, like hotel details, guest rooms, weddings or events, meeting facilities and special offers. Apps will now be displayed prominently on a hotel’s Facebook page, adding to the visual and interactive experience that consumers want.
The Timeline Enhanced VBrochure Facebook Apps Suite features:
Customized App Icons
VBrochure Facebook Apps Suite now offers exclusively designed App icon sets so hotels can visually convey their story and style while shining the spotlight on their hotel’s most important features. App icons are available in multiple sets of styles to help tell your hotel’s story with an appropriate theme.
Wider App Pages
Apps—redesigned to fit the wider format of Timeline—immerse shoppers in the hotel’s story with rich visual media and descriptive text. Wide, visually-driven apps maximize page real estate and showcase hotels in an engaging way.
The Enhanced VBrochure Facebook Apps Suite enables hotels to:
- Embed multiple visually rich apps in Facebook that highlight their key differentiators
- Maximize page real estate on the new Timeline layout with wider App pages
- Display customized App icons predominantly on their Facebook page
- Increase conversions by enabling consumers to book directly through Apps on Facebook
- Track and report on Facebook media views using the VBrochure analytics tool
“It is important that hotels stay current with the developments of social media. Social media is one of the key areas where hotels are looking for tools to help them reach, engage, and drive bookings from consumers. By enhancing VBrochure Facebook Apps Suite to fit with Timeline, we ensure that hotel’s can stay up-to-date with the advancements of Facebook. At VFM Leonardo we are committed to innovation and delivering industry leading products that help hotels more effectively market and merchandise their hotels to digital consumers,” said Paolo Boni, President and CEO, VFM Leonardo
The complete Facebook Apps Suite is included with VBrochure Ultra Premium. Contact VFM Leonardo to subscribe or upgrade today.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.