VFM Leonardo Announces New Facebook App For VBrochure

  • Facebook Application that Adds VPowered Multi-Media Player to Hotel Facebook Pages is the Latest Innovation from VFM Leonardo’s VLabs Team.

    Toronto, ON, Canada – June 1, 2011 – When VFM Leonardo learned that a combination of imagery with customer/peer reviews and comments is the ultimate and preferred shopping experience for online travel shoppers (through independent studies as well as their own) they knew they needed to find an easy way for hotels to embed their VPowered Multi-Media Players into their social media channels. After a few short months of development and testing in the VLabs, VFM Leonardo’s ideation center and test market for new products and services that accelerate hotel e-business success, the VBrochure Facebook App has officially launched.

    The VBrochure Facebook App enables VBrochure Ultra Premium customers to offer the ultimate, preferred hotel shopping experience to consumers from within Facebook. What VFM Leonardo found during the Beta launch is that the VBrochure App is a hit with consumers. Specifically, hotels that participated in the Beta saw on average 20% of their total media views coming from Facebook.

    The VBrochure Facebook App allows hotels to:

    • Combine rich and social media to create an ideal travel shopping experience on Facebook
    • Embed a rich visual experience (video, virtual tours, photos, marketing copy) right in their Facebook page
    • Update content in the player (media, promotions, news, events) specifically for Facebook in real-time with no technical skills required
    • Drive consumers directly to their booking engine from Facebook
    • Track and report on Facebook media views using VBrochure analytics tool

    See the VBrochure Facebook App Live.

    “With 500 million active users, Facebook presents hotels with a significant opportunity to market themselves. This new VBrochure Facebook App makes that even easier. Hotels can truly integrate their visual experiences with their social media initiatives to increase engagement with consumers and direct them right to their booking engine,”said Paolo Boni, President and CEO, VFM Leonardo.

    Current VBrochure Ultra Premium customers can add the VBrochure Facebook App by contacting their Customer Success Representative. Other hotels that are interested in getting started can learn more by contacting VFM Leonardo.

    About the VLabs Innovation Program – Accelerating innovation in hotel e-business.

    The proliferation and velocity of new technologies, channels, devices and demands from consumers make online hotel marketing more complex by the day. That’s why innovation and implementation of new products and enhancements is so important to us. Few things in business are more exciting than fresh ideas from teams of people with the vision, expertise and determination to dream them up and get them out to the market. We’ve launched a program to help make this possible. It’s called VLabs.

    VLabs is an ideation center and test market for new products and services that accelerate hotel e-business success. It’s comprised of young, sharp people from our business, technology and operations management functions who meet regularly to discuss and collaborate on features and ideas that will move VFM Leonardo’s product lines into the forefront of online visual merchandising, rich media display and syndication, sales conversion technologies and lead generation for hotel brands and properties.

    About VFM Leonardo

    VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.

    Media Contact:
    Julie Ford, VFM Leonardo Inc.
    Toll free: 1-877-593-6634
    Phone: 416-263-5446
    Email: press@vfmleonardo.com