Suite of Facebook Applications Enables Hotels to Display Visual Media, Promote Special Offers and Convert Bookings on Facebook Pages.
Toronto, ON, Canada – December 6, 2011 – Following the successful launch of the first VBrochure Facebook App in July, VFM Leonardo today announced the official launch of the VBrochure Facebook Apps Suite – an expanded and enhanced collection of Facebook Apps that help hotels turn their Facebook pages into engaging, informative and interactive booking conversion tools. The Facebook Apps Suite includes five flexible apps that use visual media to highlight specific hotel features, like hotel details, guest rooms, weddings or events, meeting facilities and special offers.
The VBrochure Facebook Apps Suite features:
A booking widget is built-in to each of the apps and integrated with major hotel brands’ booking engines.* This feature enables Facebook visitors to input their criteria right on the Facebook page and seamlessly check rates and availability on the hotel’s booking engine, making it easy for them to book.
One of the five apps is dedicated to promoting special offers on Facebook. Using a simple wizard, hoteliers can easily create, publish and promote exclusive offers and motivate consumers to book them through the Facebook booking widget.
The VBrochure Facebook Apps Suite enables hotels to:
- Embed multiple visually rich apps in Facebook that highlight their key differentiators
- Update visuals and promotions on Facebook in real-time
- Enable consumers to book rooms and special promotions on Facebook
- Increase conversation and engagement through the integrated comments plug-in
- Track and report on Facebook media views using the VBrochure analytics tool
“Social media is one of the key areas where hotels are looking for tools to help them reach, engage, and drive bookings from consumers. The new VBrochure Facebook Apps Suite goes a long way in providing those tools like the special promotion publishing capability and integration with hotels’ booking engines. We are committed to continuing to innovate and deliver industry leading products that help hotels more effectively market and merchandise themselves to digital consumers wherever those consumers are,”said Paolo Boni, President and CEO, VFM Leonardo.
The complete Facebook Apps Suite is included with VBrochure Ultra Premium. Contact VFM Leonardo to subscribe or upgrade today.
*Booking widget is currently integrated with a select number of major brands’ booking engines. Ask one of VFM Leonardo’s Sales Merchandising Consultants or Customer Success Representatives if your brand is currently integrated.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Julie Ford, VFM Leonardo Inc.
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