Australia’s Largest Online Travel Agency Enhances Hotel Shopping Experience with Images and Rich Media.
Toronto, ON, Canada & Melbourne, VIC 3000, Australia – December 7 2011 – VFM Leonardo, technology and online media company for the global hospitality industry, today announced an agreement with Australia and New Zealand’s largest online travel agent, Webjet Limited (ASX: WEB) to provide hotel visual media and media display technology for its online travel products.
Under the agreement, VFM Leonardo will provide Webjet with a pop-up version of the VPowered Multi-Media Player which will host and display images for hotels listed on Webjet’s sites. This turn-key solution to image management and display will provide Webjet with the most comprehensive database of hotel images and fresh updates from hotels and chains. This customized version will allow Webjet customers to view comprehensive, dynamic, multi-media content, complete with hotel images, videos and 360° virtual tours to influence their booking decisions.
Hotel chains will manage images for Webjet directly through their existing VScape Digital Asset Management license. Hotel properties subscribing to VFM Leonardo’s VBrochure Online Merchandising System will have the added benefit of providing shoppers on Webjet sites with a fuller and richer experience as their customized version of the VPowered player will display with their property listing.
“With Webjet as part of the VNetwork™, we are expanding our reach within Australasia and to an even broader, more global audience – giving hotels that invest in online merchandising a significant opportunity to inform, engage, and inspire travelers to book with them,” said Paolo Boni, President & CEO of VFM Leonardo.
“Webjet is committed to delivering the best customer experience. This agreement with VFM Leonardo will increase the amount of accurate, fresh, and rich visual content on the Webjet site. We believe that visual content supports and inspires hotel purchase decisions and VFM Leonardo’s database of content and display technology provides us with a powerful trip-planning tool for our customers.” said Shelley Beasley, Chief Operating Officer, Webjet.
Hotels that wish to further enhance their visual presence beyond images with a customized display of rich visual and textual content on Webjet can do so through VFM Leonardo’s VBrochure product. Contact VFM Leonardo.
Webjet is Australia and New Zealand’s largest online travel agency leading the way in online travel tools and technology. Webjet enables customers to search, compare and book the best domestic and international travel flight deals, travel insurance, car hire and hotels world-wide; and with over 1 million hotel rooms on sale every day and 100,000 hotels to chose from, Webjet Hotels helps customers find the best deals worldwide. As with Webjet’s successful flight site, the Hotels site is easy to use, is engaging, informative and gives customers confidence when managing their travel arrangements. Webjet offers a 24/7 customer support service to cater to its customers’ needs. Webjet has sites in Australia, Canada, Hong Kong, New Zealand, Singapore, and United States.
About VFM Leonardo
VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit www.vfmleonardo.com.