Toronto, Canada and Mississauga, Canada – August 11, 2015 – Leonardo Worldwide Corporation today announced a new agreement with Travel Nation Canada, who has selected Leonardo’s technology to source, manage and display visual content for hotels listed on its travel websites, www.travelnationcanada.com and www.pctravel.ca
Under the new agreement, Travel Nation Canada has subscribed to Leonardo’s MediaConnect product to source high quality photos for hotels listed on its platform. MediaConnect provides advanced XML connectivity based on OTA (Open Travel Alliance) standards to Leonardo’s database of rich hotel content. Travel Nation Canada will also be integrating digital brochures for properties subscribing to Leonardo’s Vizlly Digital Marketing System within their details pages. These properties will have the added benefit of richer and more detailed stories of their hotels for the shopper to discover.
With Travel Nation Canada in Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry, hotels have the opportunity to reach and engage Travel Nation Canada’s customers through a more visual story.
Seamless Image Sourcing and Processing
Travel Nation Canada will gain access to over 1.5 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally.
Travel Nation Canada will benefit from MediaConnect’s seamless image sourcing and processing features including:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on Travel Nation Canada’s platform and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging Multi-Media Display Through Integration with Vizlly
In addition to increased quality and quantity of hotel images sourced from Leonardo’s hotel media library, Travel Nation Canada will integrate Leonardo’s digital brochures for properties that subscribe to Vizlly Multi-Channel or DMS+, Leonardo’s Multi-Channel Digital Marketing System. These properties benefit from having the visual stories they create using Vizlly presented to travel shoppers on Travel Nation Canada’s platforms, resulting in:
- Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
- Improved relevance and resonance with Travel Nation Canada’s customers through targeted stories.
- Significant influence on booking decisions with visual content that makes the property stand out and communicates its true value.
- Further amplification of stories through social sharing icons prominently displayed for top social media sites.
Implementation of Leonardo’s technology on Travel Nation Canada’s platforms is scheduled to go live in Q3 of 2015.
“We’re delighted Travel Nation Canada has chosen our technology to gain access to the industry’s largest hotel media library. Integrating our technology to display visual content serves as an example of their dedication to providing the compelling, immersive visual experience that travel shoppers have come to expect,” says John McAuliffe, Leonardo’s President.
“We’re excited to announce that we’ve partnered with Leonardo to enhance our online travel platforms using Leonardo’s hotel visual content and rich media library. The visual experience is one of the most critical aspects of the online booking process. We’re always committed to providing our customers with the best possible booking experience – whether online or offline. Access to Leonardo’s technology enables us to present our hotel offerings in a way that allows our customers to better understand exactly what each individual property and destination has to offer,” says Silvio D’Addario, Travel Nation Canada’s COO.
About Travel Nation Canada
Travel Nation Canada is a full service travel agency dedicated to offering travel shoppers travel products and services online and through its call centre, including vacation packages, flights, hotels, cruises, car rentals, tours, group travel packages and more.
Learn more http://www.travelnationcanada.com
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.