Toronto, Canada and Dubai, United Arab Emirates – September 21, 2015 – Leonardo Worldwide Corporation today announced a new agreement with a leading accommodation provider, TBO Holidays, who has selected Leonardo’s technology to source, manage and display visual content for hotels listed on its travel website, TBOHolidays.com, a B2B travel portal that allows travel agents to book over 200,000 hotels worldwide in real time.
Under the new agreement, TBO Holidays has subscribed to Leonardo’s MediaConnect product to source high quality photos for hotels listed on its platform. MediaConnect provides advanced XML connectivity based on OTA (Open Travel Alliance) standards to Leonardo’s database of rich hotel content.
TBO Holidays will also be integrating digital brochures for properties subscribing to Leonardo’s Vizlly Digital Marketing System within their details pages. These properties will have the added benefit of richer and more detailed stories of their hotels for the shopper to discover.
With TBO Holidays in Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry, hotels now have the opportunity to reach and engage with tens of thousands of TBO Holidays’ travel agents through a more visual story.
Seamless Image Sourcing and Processing
TBO Holidays will have access to over 1.5 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally.
TBO Holidays will benefit from MediaConnect’s seamless image sourcing and processing features including:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on TBO Holiday’s platform and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging Multi-Media Display Through Integration with Vizlly
In addition to increased quality and quantity of hotel images sourced from Leonardo’s hotel media library, TBO Holidays will integrate Leonardo’s digital brochures for properties that subscribe to Vizlly Multi-Channel or DMS+, Leonardo’s Multi-Channel Digital Marketing System. These properties will now benefit from having the visual stories they create using Vizlly presented to travel shoppers on TBO Holidays’ platforms, resulting in:
- Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
- Improved relevance and resonance with TBO Holidays’ customers through targeted stories.
- Significant influence on booking decisions with visual content that makes the property stand out and communicates its true value.
- Further amplification of stories through social sharing icons prominently displayed for top social media sites.
“We’re excited that TBO Holidays has chosen our technology to gain access to the industry’s largest hotel media library. By gaining access to Leonardo’s hotel visual content and multi-media, TBO Holidays can be assured that they’re providing travel agents with the content they need to select the right property, increasing sales and conversions,” says John McAuliffe, Leonardo’s President.
“We’re excited to partner with Leonardo for hotel visual content and multi-media. In today’s day and age, and with our vast sales presence, having compelling media is an added asset to attract and convert bookings. We have a very high commitment towards servicing our partners which is why we chose Leonardo,” says Gaurav Bhatnagar, Managing Director, TBO Holidays.
About TBO Holidays
TBO Holidays, part of the TBO Group, is a B2B travel portal that allows travel agents to select and book over 200,000 hotels worldwide in real time.
Servicing over 24,000 travel agents across India, the Middle East, Africa and Brazil, TBO Holidays is one of the biggest accommodation providers in Asia and Africa.
Popularly known for its superior quality of service and constantly evolving technology, it is one of the most rapidly growing businesses in travel. Backed by cutting edge technology, TBO Holidays is a preferred partner for travel suppliers worldwide to distribute to the vast travel agent community across the globe.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.