Red Roof® Selects VFM Leonardo To Strengthen Their Online Visual Presence

Enhanced Photo Distribution and Visual Merchandising Services through VFM Leonardo to Help Red Roof Hotel Properties Make their Online Listings More Impactful and Drive More Bookings.

Toronto, ON, Canada and Columbus, OH, U.S.A. – June 28, 2011 – Red Roof® and VFM Leonardo, the leader in online visual content distribution for hotels, today announced that they will be working together to strengthen the way Red Roof is presented online through enhanced photo distribution and visual merchandising.

At the corporate level, Red Roof utilizes VFM Leonardo’s VScape® Digital Asset Management System to ensure it’s over 345 hotels have consistent and accurate photos available on online channels.

Red Roof has also chosen VFM Leonardo as the preferred vendor for their properties to syndicate virtual tours and video as well as additional photos. By using the VBrochure Online Merchandising System, Red Roof can improve their visual merchandising and increase booking conversions.

VFM Leonardo’s technology and unrivaled network of sites make it easy for us to ensure our properties have photos available to millions of online travel shoppers everywhere they find them,”said Marina MacDonald, SVP Sales and Marketing at Red Roof. “We recommend that Red Roof also use VBrochure to make their online listings even more impactful and drive more online travel shoppers to book.”

Paolo Boni, President and CEO of VFM Leonardo said, “We are pleased to be working with Red Roof to manage their photo distribution and also help their properties create more engaging visual experiences on thousands of channels.”

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit

About Red Roof®

Red Roof® is a leader in the economy hotel segment with both franchised and corporate-owned properties, serving millions of guests each year. The company and hotels are known for a warm and welcoming spirit, along with their Smart-by-Design®, value-added amenities that are simple, yet economical, and meet the needs of every guest. With coast-to-coast locations, Red Roof has nearly 350 properties in the U.S. Having completed a nationwide renovation of their properties, the primary goal at Red Roof is to provide customers a savings without sacrificing comfort.  Red Roof’s new NextGen® hotels feature sleek exteriors with luxuriously appointed and technologically advanced interiors that signal a new era for the hotel chain.  Red Roof guests consistently see the brand excelling in expectation and quality in both product and price. Nice Place. Nice Price.™ is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof also offers franchisees One Brand. One Focus.™ Most recently, Red Roof launched its Nicest Price™ advance purchase option, which rewards guests who reserve and pay for their room in advance. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

VFM Leonardo Media Contact:
Julie Ford
Toll free: 1-877-593-6634
Phone: 416-263-5446

Red Roof Media Contact:
Kim Paysor
Phone: 614-744-2668