New Year, New Brand for VFM Leonardo

Travel Industry Technology Leader VFM Leonardo Rings in 2014 by Rebranding to Leonardo

TORONTO, ON – January 6, 2014 – VFM Leonardo Inc., leading hotel industry technology provider that connects hotel media with consumers through digital marketing technology solutions and an unrivaled network of travel websites, today announced that it has changed its name to Leonardo Worldwide Corporation to mark the company’s next evolution.

The company has grown dramatically since its inception in the early 2000’s as a visual content production company to become a global media publisher displaying millions of hotel media items to billions of people. Today, Leonardo is trusted by 150+ hotel chains, 100,000+ hotel properties, and 120+ travel websites worldwide.

Over the past couple of years, Leonardo has invested heavily in product innovation and technology development, bringing on strong, talented leaders and building teams with passionate and ambitious players to build new and cutting-edge products like VPowered Multi-Media Galleries for desktop and mobile web browsers and apps. Products that were released to the market and adopted by international hotel chains and global travel websites.

“Leonardo is more than a new name. It represents a new beginning for the company. We’ve grown beyond media distribution to become a fully integrated solution for hotel media management, syndication and display and a true technology leader for the hospitality industry,” said Leonardo’s CEO, Paolo Boni.

“Innovation, expansion, success and continued advancement are in Leonardo’s future. We will continue to provide marketers at hotels, hotel chains, and travel websites with the technology and network to simplify the way they source, curate, publish, amplify and track visual stories on the devices, platforms, and channels consumers use to shop for travel online,” said John McAuliffe, Leonardo’s President.

The launch of the new name and brand is an important first step but it is just the beginning for Leonardo. Marked by a new logo and sleek visual identity, a completely re-designed website at and blog at as well as new social media profiles, the launch and rebrand will be followed by a new generation of products in 2014.

Get Leonardo’s whole story here.

About Leonardo Worldwide Corporation
Leonardo Worldwide Corporation (Leonardo) is a technology company with the conviction that the future of digital marketing is visual storytelling. Armed with this motto, Leonardo provides comprehensive technology solutions to e-marketers at hotels, hotel chains and travel websites that enable them leverage modern day media to tell compelling visually-driven stories that reach, engage and convert today’s travel shoppers. Learn more about Leonardo at

Media Contact
Candace Green