Leonardo’s Visual Content Management and Display Technology Selected by Minor Hotel Group to Make Hotel Visual Content Available to Travel Shoppers Globally.
Toronto, Canada and Bangkok, Thailand – June 9, 2014 – Leonardo Worldwide has been selected by Minor Hotel Group (MHG), operator of over 100 hotels, resorts and serviced suites in 14 countries across Asia Pacific, the Middle East, Africa and the Indian Ocean, to enhance the visual content display for its Anantara, AVANI, and Per AQUUM branded hotels.
This enhanced agreement between Leonardo and MHG includes an upgraded subscription to the Enterprise level of Leonardo’s VScape Digital Asset Management System. MHG will utilize VScape as a central repository to store and manage hotel visual content for syndication to the tens of thousands of travel websites in Leonardo’s VNetwork and display on its consumer brand websites. VScape will help MHG automate complex tasks, including:
- Bulk image uploading and automatic re-sizing and re-formatting to multiple sizes and formats according to travel website and device requirements.
- Identifying duplicate and rogue images using advanced algorithms.
- Distributing hotel property images directly to all four GDSs, Pegasus and 120+ channels as well as tens of thousands of forward distribution channels.
- Synchronizing content from multiple sources for multiple applications using XML connectivity with MHG’s web content management system.
The agreement includes the implementation of Leonardo’s Multi-Media Display Galleries within the hotel details pages of the Anantara, AVANI, and Per AQUUM consumer websites, beginning with Anantara. Leonardo’s Multi-Media Display Galleries will enhance the visual experiences on MHG’s sites by:
- Displaying multiple types of media including images, 360° virtual tours and video for each property within a dedicated gallery.
- Ensuring media is always available to and loads quickly for travel shoppers around the world through cloud-hosting using the world’s most reliable Content Delivery Networks, distributed globally.
- Presenting optimized galleries to website visitors according to their software, bandwidth and device/screen size.
“One major driver of our decision to strengthen our relationship with Leonardo is the fact that our hotels attract guests from all over the world. Leonardo’s extensive distribution network and cloud-hosted display technology are the best solutions on the market. Leonardo’s technology will ensure that the visual content to help travel shoppers understand how spectacular our properties are is always right in front of them, regardless of where in the world they are conducting hotel research from,” says Marcos Cadena, Group Director of Electronic Distribution for Minor Hotel Group.
“Travel shoppers are demanding greater visual experiences and they have little patience for slow loading web pages and rich content. This is why hotel operators like Minor Hotel Group, which attract guests from around the globe, need reliable and responsive technology to serve their rich visual content to consumers on the devices, channels and platforms they use to shop for travel online. Our extensive distribution network and cloud-hosted media display galleries will help Minor Hotels improve their performance on a global scale,” said Leonardo’s President, John McAuliffe.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.
About Minor Hotel Group
Minor Hotel Group (MHG) is a hotel owner, operator and investor, currently with a portfolio of 108 hotels and serviced suites in operation under the Anantara, AVANI, Per AQUUM, Oaks, Elewana, Marriott, Four Seasons, St. Regis and Minor International brands. Today MHG operates in 14 countries across Asia Pacific, the Middle East, Africa and the Indian Ocean. With ambitious plans to grow the hotel group to 150 properties, MHG continues to expand the home grown brand of Anantara and its newest brand, AVANI, plus continues to announce strategic acquisitions. For more information, please visit www.minorinternational.com.