Merchandising Hero: The Broadmoor Increases Bookings 25% Through Visual Merchandising

Toronto, ON, Canada – April 25, 2011 – VFM Leonardo displays hotel visuals to millions of online travel shoppers each month. Hotels are increasingly turning to online visual merchandising best practices and the VBrochure Online Merchandising System to tell their stories online, stand out, and capture more bookings.

The number of hotels using VBrochure increased 256% in 2010 and continues to rise in 2011. These customers report increases in bookings ranging from 25 – 30%. The BROADMOOR Hotel, award-winning five star resort inColorado Springs, is one VBrochure customer that is recognized by VFM Leonardo as a Merchandising Hero for executing a five star online merchandising strategy.

Behind The BROADMOOR Hotel’s online merchandising strategy, aimed at targeting and convert more leisure travelers using video on social media, online travel agencies, review sites, is Marketing Manager, Story Kirshman.

“With so much shopping, comparing and competition online, we need to ensure that our property stands out and gives travel shoppers as much information as possible and quickly. We chose VBrochure Ultra Premium because it enables us to target leisure travelers and provide them with relevant, rich content that inspires them to book their vacation with us,” stated Kirshman.

In a very short time, The BROADMOOR has experienced great success with their VBrochure investment. “We have seen a 25% increase of online bookings this summer compared to last summer before we had VBrochure,” reported Kirshman.

Watch Story Kirshman’s Merchandising Hero Video
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About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit