Merchandising Health Index: VFM Leonardo’s Online Tool Lets Hotels Compare Their Online Marketing To Their Competitors

Toronto, ON, Canada – May 12, 2011 – Today’s online travel shoppers compare hotels during the research process and are demanding richer visuals that inform and engage. To stay competitive, stand out and win bookings, hotels need to know what competing hotels are doing to visually merchandise online. How many photos do they have? How many virtual tours? Do they have video? VFM Leonardo’s Merchandising Health Index tool gives hotels access to this information with the ability to find, map and compare their own hotel’s merchandising with hotels in their area.

The Merchandising Health Index shows hotels:

  • What other hotels in their area are doing to merchandise online
  • How their own visual merchandising compares
  • What they need to do to stay competitive and win more bookings

Check your Merchandising Health Index now!

“Arming hotels with the knowledge and tools they need in order to be successful is at the core of what we do. With the competitive intelligence gained from the Merchandising Health Index, hotels know what they can do to improve their online merchandising to increase booking conversions,” said Paolo Boni, President & CEO, VFM Leonardo.

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit

Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572