Leonardo Worldwide Continues to Power Hotel Media for GTA

Toronto, CANADA and London, UK – June 27, 2016 – Leonardo Worldwide has been providing GTA, one of the world’s leading global travel distributors, with connectivity to the world’s definitive source of hotel certified visual content for more than 50,000 partner hotels on more than 40 GTA powered travel websites and GTA’s API globally since 2009.

Since then, travel consumers’ demands for more and better quality media as they research and book hotel accommodations has increased dramatically. In response, GTA has expanded its subscription to Leonardo’s VScape Digital Asset Management System to better and more easily source, distribute and manage hotel and proprietary content and enhance the user experience on the growing number of GTA Travel distribution channels.

Under the agreement, GTA has access to even more and higher resolution hotel media from major global chains representing over 100,000 hotel properties from around the world and powerful technology that ensures accuracy and consistency, including:

  • Advanced XML connectivity options that correspond to HTNG (Hotel Technology Next Generation) and Open Travel Alliance standards
  • Seamless synchronization with GTA databases on an inbound or outbound configuration
  • Delivery of images in multiple sizes and formats to ensure the most appropriate sized images are served based on how the consumer is accessing the web page
  • Automatic matching of images to hotel properties and de-duplication of images using advanced algorithms

GTA also benefits from the VScape technology and features that simplify media management, including a direct connection with their Adobe Scene7 Content Management System and the ability to upload and manage proprietary content in a single connected system.

What this means to hotel properties and chains
Hotel properties that are listed on GTA powered sites and subscribe to Vizlly Multi-Channel or DMS+, Leonardo’s Multi-Channel Digital Marketing System benefit by having the visual stories they create using Vizlly presented to travel shoppers, resulting in:

  • Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
  • Improved relevance and resonance with travel shoppers through targeted stories.
  • Significant influence on booking decisions with visual content that makes the property stand out and communicates its true value.
  • Further amplification of stories through social sharing icons prominently displayed for top social media sites.

Hotel chains that subscribe to Leonardo’s VScape Digital Asset Management System can continue to use VScape to manage their media on GTA powered sites. With direct connectivity between Leonardo’s display technology and VScape, these chains benefit from updates made to images in VScape being visible on GTA sites in near real-time.

“Offering the best user experience on our channels is a top priority because we know it impacts engagement and conversion – which impacts our bottom line. We count on our trusted partner, Leonardo because they have the largest library of high quality hotel visual content and the most robust technology to manage and deliver that content easily, accurately and seamlessly. We’re looking forward to a continued and successful relationship,” says Sharon Doyle, Vice President, Product Management, GTA.

“We’re pleased to continue to be a trusted technology partner for GTA. With our technology, they can be confident that travel consumer demands for more and higher resolution hotel visual content will always be met on their travel websites and tour operator channels – without having to deal with the chaos of sourcing and managing media manually,” says John McAulliffe, President, Leonardo.

About GTA
Powering global travel, GTA provides easy access to a wide portfolio of accommodation options, transfers, and tours & activities to the travel industry working with some of the biggest and best online travel agents, tour operators, and traditional travel agents. GTA has succeeded in the business-to-business travel industry for nearly four decades. Trusted to deliver because of its wealth of experience, privileged relationships and on the ground expertise, GTA’s technology-driven approach provides solutions to easily connect travel suppliers and travel sellers worldwide. Retail booking sites – Travel Bound in North America and TravelCube in Europe, Latin America and Australasia – as well as GTA web and API for wholesalers, together process nearly 40,000 bookings every day, throughout the world. GTA’s vision is to be the world’s easiest travel distribution partner to do business making it simpler for their clients to sell more and drive business success. Its home page is www.gta-travel.com

Media Contact
Julie Ford