Leading Global Travel Search Site Taps Leonardo’s Hotel Media Library and Display Technology to Present Hotel Visual Content to its Web and Online Offerings.
Toronto – June 16, 2014 – Leonardo Worldwide Corporation, today announced a new agreement with Skyscanner, a leading global travel search engine offering an unbiased, comprehensive and free flight search service as well as instant online comparisons for hotels and car hire.
Skyscanner has subscribed to Leonardo’s MediaConnect product to source hotel visual content for hotels listed on its website, which offers search available in over 30 languages and 70 currencies. With this subscription, Skyscanner is now a member of Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry.
Seamless image sourcing and processing
With the MediaConnect product, Skyscanner will gain access to over 1.9 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally. Skyscanner will also benefit from the image sourcing and processing features included in the MediaConnect product, such as:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on Skyscanner’s websites and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging multi-media display
Skyscanner will also embed Leonardo’s media display technology to display multi-media for hotels that subscribe to Leonardo’s VBrochure Online Merchandising System providing enhanced visual experiences for travel shoppers on Skyscanner.
“By relying on us for hotel visual content, Skyscanner can be confident that they are providing their customers with visually engaging hotel shopping experiences that lead to increased engagement and conversions. With Skyscanner in our network, hotels are reaching an even broader audience of travel shoppers with their visual stories,” says John McAuliffe, Leonardo’s President.
“When it comes to choosing a hotel, photography is key in the decision making process,” says Nikhil Gupta, Director of Hotels, Skyscanner. “As we continue to focus on building our hotel search service, having access to Leonardo’s extensive library of images will give our users significantly more clarity to enable them to make the hotel selection that is best for them.”
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.