Leading Hotel Marketing Company Taps Leonardo’s Hotel Media Library and Technology to Present Visual Content and Multi-Media.
Toronto, Canada and Lehi, Utah – May 28, 2015 – Leonardo Worldwide Corporation today announced a new agreement with TravelPASS Group, a leading marketing and technology company based in Utah. Under the agreement, TravelPASS has subscribed to Leonardo’s MediaConnect product to source high quality photos and rich media for hotels listed on its websites ReservationCounter.com, ReservationDesk.com, and ChooseARoom.com.
With this agreement, TravelPASS is now a member of Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry. VNetwork is a collection of over 200 directly connected channels and their affiliates. The network covers the span of travel-related websites from GDSs and OTAs like Travelport, Expedia, Priceline and Orbitz; to meta search websites like Kayak, Google Hotel Finder and trivago; to review sites like TripAdvisor.
Seamless Image Sourcing and Processing
TravelPASS will gain access to over 1.5 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally, including Best Western International, InterContinental hotel Group, Marriott International, Staybridge Suites and many more.
With MediaConnect, TravelPASS will benefit from seamless image sourcing and processing features:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Hotel certified content that is updated regularly to ensure accuracy on TravelPASS websites.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging Multi-Media Display
In addition to increased quality and quantity of hotel images sourced from Leonardo’s hotel media library, TravelPASS will use Leonardo’s Multi-Media display technology to display digital brochures for hotels that subscribe to Vizlly Multi-Channel or DMS+, Leonardo’s Digital Marketing System. These hotels benefit from having the visual stories they create using Vizlly presented to travel shoppers on TravelPASS sites, resulting in:
- Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
- Improved relevance and resonance with customers through targeted stories.
- Significant influence on booking decisions with visual content that makes the hotel stand out and communicates its true value.
- Further amplification of stories through social sharing icons prominently displayed for top social media sites.
“We are pleased to help TravelPASS improve the quality and quantity of hotel visual content on their sites. Adopting our technology to source and display hotel visual content ensures that they are providing the compelling, immersive visual experiences that travel shoppers have come to expect from travel websites,” says John McAuliffe, Leonardo’s President.
“We’re excited to enhance our travel websites with hotel visual content and rich media that travel shoppers crave when searching for accommodations online. Gaining access to Leonardo’s media library will help us better serve customers and also present our hotel options in a richer way, ultimately helping hotels reach future guests as well,” says Neil Valentine, Senior Vice President of Digital for TravelPASS.
About TravelPASS Group
TravelPASS Group is becoming one of the largest services in the travel industry with more than 10,000 rooms booked per night and annual sales reaching more than $350 million. A Partner Fusion company, TravelPASS websites use proprietary technology to deliver the most comprehensive search strategies to help consumers find and save on the best travel destinations and deals.
Based in Utah, TravelPASS has direct deals with independent and brand name hotels, wholesalers, and partnerships with the world’s largest travel agencies, such as Expedia, Priceline, and Orbitz, representing combined inventory of more than 600,000 properties. It operates ReservationCounter.com, ReservationDesk.com, and ChooseARoom.com. For more information, visit TravelPASSGroup.com.
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industries definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.