Toronto, Canada and Istanbul, Turkey – April 17, 2015 – Leonardo Worldwide Corporation today announced a new agreement with MetGlobal, a major online travel wholesaler of hotels and services, who has selected Leonardo’s technology to source, manage and display visual content and multi-media for hotels listed on HotelStore.com, tatil.com, otel.com, gezi.com, and other MetGlobal travel websites with hotel listings.
Under this agreement, MetGlobal has subscribed to Leonardo’s MediaConnect product to source high quality photos and rich media for hotels listed on its travel websites. MediaConnect provides advanced XML connectivity based on OTA (Open Travel Alliance) standards to Leonardo’s database of rich hotel content which MetGlobal will download and display on their travel websites. MetGlobal will also be integrating digital brochures for hotels subscribing to Leonardo’s Vizlly Digital Marketing System within their details pages. These hotels will have the added benefit of richer and more detailed stories of their hotels for the shopper to discover.
With MetGlobal in Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry, hotels have the opportunity to reach and engage MetGlobal’s customers through a more visual story.
Seamless Image Sourcing and Processing
MetGlobal will gain access to over 1.5 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally.
MetGlobal will benefit from MediaConnect’s seamless image sourcing and processing features including:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions.
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on MetGlobal’s platform and minimize rogue image issues.
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance.
Engaging Multi-Media Display Through Integration with Vizlly
In addition to increased quality and quantity of hotel images sourced from Leonardo’s hotel media library, MetGlobal will integrate Leonardo’s digital brochures for hotels that subscribe to Vizlly, Leonardo’s Multi-Channel Digital Marketing System (Multi-Channel or DMS+). These hotels benefit from having the visual stories they create using Vizlly presented to travel shoppers on MetGlobal’s websites, resulting in:
- Increased engagement with travel shoppers through curated stories with images, rich media and descriptive text displayed in topic-based categories.
- Improved relevance and resonance with MetGlobal’s customers through targeted stories.
- Significant influence on booking decisions with visual content that makes the hotel stand out and communicates its true value.
- Further amplification of stories through social sharing icons prominently displayed for top social media sites.
“We’re delighted MetGlobal has chosen our technology to gain access to the industry’s largest hotel media library. Integrating our technology to display hotel visual content ensures that they are providing the compelling, immersive visual experiences that travel shoppers have come to expect,” says John McAuliffe, Leonardo’s President.
“We’re excited to enhance our websites and platforms with hotel visual content and rich media that will better allow travel agents to increase bookings and help travelers with their booking experience. Gaining access to Leonardo’s media library will also enable us to present our hotel options on our consumer-facing sites otel.com, tatil.com, gezi.com and HotelStore.com in a richer way and we’re particularly excited to offer our consumers targeted, relevant content by integrating Vizlly digital brochures,” says Bora Özbayburtlu, MetGlobal.
MetGlobal is a leading travel company utilizing technology to simplify the lives of consumers and professionals with an innovative portfolio of brands, services and products.
MetGlobal operates travel search, planning, purchasing and review sites otel.com, tatil.com, Gezi.com, HotelStore.com. Also within the MetGlobal family are HotelsPro (www.hotelspro.com), MetGlobal DMC (www.metglobaldmc.com) and ATB Holidays (www.atbholidays.com), serving the global hospitality business as partners in travel technology and providers of online accommodation and travel related products to over 20,000 travel agencies around the world. Paytrek (www.paytrek.com) offers online payment solutions and handles payment security, Inspectroom (www.inspectroom.com) delivers analytics and insights to partner travel professionals.
With a team of over 500 young people, spread across offices in Istanbul, New York and Dubai, and by taking a human centric, agile, and meaningful approach to design and engineering, MetGlobal removes the boundaries between people and technology, businesses and optimum efficiencies.
Ali Özgür Arslan
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.
Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel marketers to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of hotel certified visual content.
Key to all products is Leonardo’s extensive connectivity. Using Leonardo’s VNetwork, the largest travel website network in the global hospitality industry including GDSs, Meta Search sites, OTAs and more, hoteliers can publish their content and stories to millions of travel shoppers all over the world on the channels, devices and platforms they use to shop for hotels online.
For more information about Leonardo, visit www.leonardo.com.