One of the Largest Price Comparison Travel Websites in Germany Selects Leonardo’s Technology for Hotel Visual Content
Toronto, Canada and Munich, Germany – October 14, 2014 – Leonardo, technology and online media company for the global hospitality industry, today announced a new agreement with CHECK24.de, one of the largest price comparison websites in Germany for insurance, financial products, energy, telecommunications, shopping and travel.
Under the agreement, CHECK24.de has subscribed to Leonardo’s MediaConnect product to source high quality photos and rich media for hotels listed on its website. With this subscription, CHECK24.de is now a member of Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry.
Seamless image sourcing and processing
Under the agreement, CHECK24.de will gain access to over 1.5 million photos from the global travel industry’s largest hotel media library for over 100,000 GDS listed hotels globally. CHECK24.de will also benefit from the image sourcing and processing features included in the MediaConnect product, such as:
- Delivery of media in multiple formats and sizes along with meta-data including categories and captions
- Brand and hotel certified content that is updated regularly to ensure accuracy and freshness of content on CHECK24’s website and minimize rogue image issues
- Media sourcing through advanced XML connectivity based on industry standards from HTNG (Hotel Technology Next Generation) and Open Travel Alliance
CHECK24.de will also embed Leonardo’s media display technology to display multi-media for hotels that subscribe to Leonardo’s VBrochure Online Merchandising System. With customized multi-media stories displayed alongside the images CHECK24.de will source and display, subscribing hotels will provide enhanced visual experiences for travel shoppers on CHECK24.de.
“By choosing Leonardo technology for their hotel visual content, CHECK24.de will provide their travel shoppers with more immersive and visually engaging hotel shopping experiences that lead to increased engagement and conversions. We’re pleased that hotels that subscribe to VBrochure will further benefit by having their multi-media players displayed on this travel website,” said John McAuliffe, Leonardo’s President.
“Having access to Leonardo’s extensive library of hotel visual content will give our consumers significantly more clarity to enable them to make the hotel selection that is best for them, for hotels only and package deals. We’re pleased to offer our travel shoppers researching and booking on CHECK24 travel websites with a more enhanced selection of hotel visual content,” said Georg Heusgen, CEO of CHECK24 Travel.
CHECK24 is one of the largest comparison websites in Germany, allowing consumers to easily compare products in the following categories: Insurance, Financial Products, Energy, Telecommunications, Shopping and Travel. Through the free use of CHECK24’s sophisticated software, the customer gets the best value options and savings potential. Learn more at www.CHECK24.de.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.