Focused on Providing Clients with Optimal Marketing Guidance, Certification Furthers CSRs’ Marketing Knowledge Base.
Toronto, Canada – November 10, 2014 – As part of an ongoing program to consistently provide hotel clients with current, valuable marketing guidance, the Customer Success Representatives (CSRs) at Leonardo have become Certified Hospitality Digital Marketers (CHDM) through the Hospitality Sales and Marketing Association International (HSMAI), a global organization of sales, marketing and revenue management professionals that has become an industry leader in identifying and communicating trends in the hospitality industry.
By becoming CHDM-certified, Leonardo’s CSRs have furthered their expertise in digital marketing, customer engagement and loyalty, online brand awareness and positive product exposure and have gained knowledge on the most important hospitality marketing issues that are top-of-mind for today’s hoteliers.
The CHDM program helps marketers who want to become more proficient in the key digital areas rapidly evolving in today’s hospitality industry and is broken down into three components: Digital Marketing Impact; Strategy and Tactics; and Productivity Management Tools. The program covers key topics including mobile optimization, multi-channel marketing on OTAs and third-party websites, public relations, search engine optimization, paid advertising, social media and more. Applicants must review the digital study guide, take three e-Learning modules and pass an exam. In particular, Best Western International and Marriott International are both strong supporters of the program and put their marketing professionals through the program.
Leonardo is proud to offer focused marketing assistance to hoteliers, providing personalized assistance to clients in the hospitality industry. By learning through HSMAI, the industry’s leading advocate for sustainable hotel revenue growth, CSRs gain a deeper marketing knowledge base, and share that with hotel clients.
“Our CSRs now have deeper insight into the digital marketing tasks and responsibilities that a hotel marketer has in their day-to-day activity. With that knowledge, our CSRs can guide them on the best practices for merchandising hotels online, across all the devices and channels consumers use to search and book travel,” said Darlene Rondeau, V.P., Best Practices, Online Merchandising at Leonardo, and a member of the HSMAI Digital Marketing Council, which provides thought leadership to the industry on digital marketing.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.