Leonardo Technology Selected to Enhance Hotel Media Display on SLH.com and Further Improve Efficiency of Media Management.
Toronto, Canada and London, England – July 14th, 2014 – Leonardo Worldwide Corporation today announced an expanded agreement with Small Luxury Hotels of the World™ (SLH) for technology solutions to enhance the display of their hotels’ visual content for its 520+ member hotels. Under the expanded agreement, SLH will take advantage of additional features for its VScape Digital Asset Management System to further improve efficiency of media management and will adopt Leonardo’s Multi-Media Display Galleries to offer enhanced visual experiences on the SLH.com website.
Media Approval & Workflow Engine for Brand Consistency
SLH will utilize Leonardo’s Media Approval & Workflow Engine to approve media uploaded to VScape by member hotels for syndication to Leonardo’s VNetwork, the most extensive visual media syndication network in the global travel industry. This ensures that all hotel visual content adheres to SLH’s brand standards.
Multi-Media Display Galleries for Impactful and Optimized Visual Experiences
SLH will be implementing Leonardo’s Multi-Media Display Galleries to improve the visual experience of their hotels featured on their corporate website, ensuring the visual content is appropriately displayed no matter which browser, device, software, bandwidth or screen size the consumer is using. Due to increased smartphone and tablet usage during the hotel shopping journey, SLH has also selected Leonardo’s smartphone optimized and tablet friendly media galleries to ensure seamless media viewing experiences across all screens and devices.
Seamless Link Between SLH’s VScape and Web Content Management System (CMS)
Through XML connectivity between SLH’s VScape and the CMS used to power their consumer websites, SLH will use VScape as a central media repository thereby eliminating duplicate processing and managing of digital assets.
“We selected Leonardo’s advanced multi-media display technology for slh.com to ensure the luxury experiences offered by our hotels are shown to consumers in a visually impactful way. We expect that the improved quality, user experience and multi-screen optimization will result in increased direct bookings and the integration with VScape will bring greater efficiency to our internal processes,” said Kurt Allen, Director of E-Commerce at Small Luxury Hotels of the World.
“The expansion of this agreement with one of our long standing customers is a testament to the value our technology provides for enterprise level customers. By adopting these features, Small Luxury Hotels of the World will be able to efficiently manage their media in one central system and present visually appealing experiences to attract travel shoppers and drive bookings,” said Leonardo’s President, John McAuliffe.
Leonardo Worldwide Corporation is the travel industry’s trusted provider of technology solutions that help hotel chains, hotel properties and travel websites manage, syndicate and display visual content. Leonardo has been the leader in hotel media management and distribution for more than a decade with the largest multi-channel marketing network in the industry. Adoption of the company’s new and improved cloud-hosted media display solution continues to grow among top hotel chains and travel websites. Leonardo continues to grow its offering of hotel digital marketing tools that enable individual properties to enhance their visual presentations on their websites, social media and mobile devices. Learn more about Leonardo at www.leonardo.com.
About Small Luxury Hotels of the World
Small Luxury Hotels of the World (SLH) represents over 520 hotels in more than 70 countries. Comprising some of the world’s finest small, luxury hotels, SLH allows independent hoteliers to maintain their exclusivity and individual qualities whilst reaping the benefits of their global partnership. Learn more at www.slh.com.