Holiday Inn Express & Suites Modesto Meets Online Travel Shopper Demands For Video

There is Nothing “Muy Modesto” about this VFM Leonardo Merchandising Hero’s Online E-Business Success.

Toronto, ON, Canada – May 25th, 2011 – Hoteliers around the globe are adding online merchandising to their marketing strategies to differentiate their hotels, increase engagement with shoppers and capture more bookings. VFM Leonardo, recognized expert in online visual merchandising for hotels, recently launched the Merchandising Heroes program to showcase hotels and hoteliers that demonstrate excellence in online merchandising and lead the way for others. The Holiday Inn Express & Suites Modesto is VFM Leonardo’s latest Merchandising Hero.

Behind the award-winning Holiday Inn Express & Suites Modesto’s online merchandising strategy is Central Valley Hotels’ Vice President, Rupesh Patel. Being an experienced hotel marketer, Patel realizes the value of his hotel’s visual presence online. Through VBrochure he ensures that travel consumers experience his hotel in a rich and visually engaging manner on, as well as all the online travel agency, media, review and social sites used throughout the travel planning process.

“Online shoppers are shopping more than ever. If there’s anything about a hotel’s online display that gives the consumer a comfortable experience in reserving a room, its videos,” said Patel in an interview with VFM Leonardo.

“Video shows just how elegant the hotel is. Anybody that I show the video to is blown away that a mid-scale property has such a platform that shows a video, 360 degree tours and everything in one single box.” Read more…

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit