Great Hotels Of The World And VFM Leonardo Enable Hotels To Enhance Visual Experiences On Travel Websites To Improve Conversion And ADR

Great Hotels of the World and VFM Leonardo Enable Hotels to Enhance Visual Experiences on Travel Websites to Improve Conversion and ADR

Luxury brand Great Hotels of the World adopts VScape Digital Asset Management System for the management and distribution of visual content online.

Toronto, ON, Canada and London, UK, England – August 7, 2013 – After years of working with travel industry technology leader VFM Leonardo to distribute images to travel websites for its properties, Great Hotels of the World has extended their VScape agreement to offer 100 of its luxury hotels and resorts access to VScape Premium. This enables them to simplify the management and distribution of their media and the opportunity to increase the number of images they display on travel websites, providing consumers with a stronger and more visually driven presentation of their hotels.

This agreement is driven by increasing travel consumer demands for hotel visual content and the positive impact images have on conversion and ADR. Doubling a hotel’s online pictures can result in 4.5% take-up and $3.50 higher ADR, according to a recent study by Expedia. Great Hotels of the World is responding by enabling their hotels and resorts to tell more compelling visual stories on travel websites and VFM Leonardo is providing the technology to help them do so.

“Great Hotels of the World has a spectacular collection of luxury hotels and resorts, all with very unique stories to tell,” said Paolo Boni, CEO, VFM Leonardo, “Demand for quality visual media online is growing, Great Hotels is meeting that demand by increasing the quantity of images that they distribute online and providing a gateway for hotels to further enhance their visual presentation with richer forms of media like video and 360 tours.”

Yunna Takeuchi, Director of e-Distribution and Product Development at Great Hotels of the World comments: “At Great Hotels, we understand the importance of online merchandising. The reality today is that hoteliers are trying, not just to get their hotel noticed, but to ensure they really stand out from the crowd. With VFM Leonardo, our hotels are able to maximise their online visibility in telling each of their hotels’ stories on the websites that travellers use to shop, research, compare and book hotels.

With this agreement, Great Hotels of the World member hotels have the opportunity to further enhance their online presences using VFM Leonardo’s VBrochure Online Merchandising System. With VBrochure, hotel marketers can provide shoppers with a fuller and richer experience using video and virtual tours through a customized version of the VPowered Multi-Media Player, which will display on third party travel websites including mobile sites and apps.

About Great Hotels of the World

Great Hotels of the World ( provides global hotel reservation, sales and marketing services for an exclusive portfolio of primarily independent hotels and resorts worldwide. Great Hotels of the World provides a range of products, services and innovative technology solutions for over 250 hotels worldwide through trade shows, e-marketing, business travel sales, meeting and incentive sales, public relations, Meeting Forums and a private label GDS chain code (GW). Evolution is born out of Great Hotels of the World. Having used other companies’ distribution technologies for nearly ten years, GHOTW was ideally placed to see the strengths and weaknesses of all the systems in the marketplace. From this perspective, GHOTW decided to build their own CRS-Channel Manager system to manage distribution to the GDS and all internet channels from one system. Their team of passionate, dedicated and creative technology experts has created evolution Demand Manager, bringing a fresh and innovative approach to today’s e-distribution landscape, while taking the concept of rate distribution to the next level.

Further information on Great Hotels of the World can be found at

For media enquiries, please contact:
Ashleigh Silverman
Marketing & PR Manager
Great Hotels of the World
+44 (0) 20 7380 8564

About VFM Leonardo

VFM Leonardo is a technology and online media company for the global hospitality industry. We provide e-marketers at hotel brands, management companies and hotel properties with technology, sales conversion tools and a global travel media network that enables them to better visually merchandise their hotels to millions of in-market travel shoppers monthly. Our core products, the VScape® Digital Asset Management System and VBrochure™ Online Merchandising System, leverage the VNetwork™ – the largest media syndication network in the industry. It includes all major search engines, Global Distribution Systems, online travel agencies, travel research and supplier websites, search portals, review, travel editorial, local directories and major social media and video sharing sites. Taking advantage of VBrochure’s mobile and social media platforms, hotels can ensure that their rich visual presentations reach consumers on their mobile devices and through their social graphs. For more information about VFM Leonardo, visit

Media Contact:
Candace Green
Toll free: 1-877-593-6634
Phone: 416-263-5446