Now that the Malolo B&B has a compelling website that keeps travel shoppers on the page, shoppers are sticking around to book there directly. Before Vizlly, 80% of David’s business came from OTAs, while only 20% of the bookings were coming directly from his website. Only 3 months after switching to Vizlly, he saw a dramatic shift in the ratio of OTA to direct bookings – now, 40% of his business comes from direct bookings, while his dependence on OTAs has decreased to 60%. When you consider the reduced commissions that the Malolo is now paying to OTAs, that’s a significant amount of money saved.
David credits his B&B’s Vizlly website with this decrease: “The visuals help immensely! They’re enticing enough that they encourage people to come and book. It’s the storytelling in Vizlly that keeps people on my site longer,” he says. Ultimately, this is also what encourages them to book there instead of on an OTA.
David says, “We want to leverage the OTAs, but not increase their commissions. We can’t cut them out completely, but we do want to reduce their commissions. [In order to do that], we needed a site that was intriguing, that created an experience [for travel shoppers], and that would encourage them to book.” The engaging visual content of the website combined with the easy integration of the booking engine provides travel shoppers with a pleasant experience and encourages them to book.
The Added Bonus: Unparalleled Customer Service
David is extremely busy running his B&B daily. This means that he doesn’t always have the time or energy to address every detail on his own. That’s where Leonardo’s Success Coaches come in – every Vizlly subscription comes with a dedicated CHDM and Google Analytics certified Success Coach.
“My Success Coach, Gloria, was instrumental in guiding me,” says David. “Leonardo is always trying to make sure I’m on the right path to achieve the goals I want to accomplish. If I have a problem, I send it to Gloria and we have a dialogue and I solve it.”
Before choosing Vizlly, David did a lot of research. “I didn’t just want a website,” he says. He wanted more than that – he wanted a Digital Marketing System that is easy to use and provides him with the support he needs to make sophisticated decisions about his B&B’s digital marketing, while boosting his direct bookings. As David says, “Vizlly is definitely a better tool.”