Comfort Inn & Suites North Conway wasn’t looking for a new website. Their site, managed by BookingSuite, brought in a steady, reliable stream of revenue. However, as time passed, the website services weren’t up to par.
Their rank for important search results began to slip, despite being a Best of Choice winner or runner up every year since 2014, ranking them as one of the top Choice Hotel properties in the country. An increasingly significant portion of their revenue share was coming from OTAs, which meant the hotel was taking a big hit from commissions.