Adoption of Enterprise Digital Asset Management (DAM) Software by Global Hotel Chains on the Rise

Leonardo Worldwide Sees Growing Adoption of Enterprise Software Signaling Increasing Demand for DAM Solutions.

Toronto, CANADA – September 27th, 2016 – Leonardo Worldwide, a leading innovator of digital marketing technology for travel suppliers for over a decade, has experienced a substantial uptick in the adoption of its VScape DAM solution in the last year.

International Hotel Group (IHG), Carlson Rezidor Group, Red Roof Inn, Preferred Hotel Group, Grupo Posadas, Magnolia Hotels and Aston-Aqua Hospitality are some of the hotel chains that have recently adopted Leonardo’s DAM technology either as new customers or by expanding their existing Leonardo agreements.

“Many of the hotels chains we have spoken with have had a need for an industry specific DAM technology for a very long time but have managed to work around it by developing costly manually onerous processes,” says Milos Krsmanovic, Director, Enterprise Sales – Americas, Leonardo.

The need for DAM solutions isn’t unique to the hospitality industry. Many companies haven’t yet developed effective strategies, or invested in the right solutions to efficiently manage and harness the true power of their digital marketing content. In fact, a 2015 survey of 1,000 executives from 17 countries and 14 industries by Accenture Interactive revealed that 50% of companies have more digital content than they can effectively manage.

In the last two to three years, there has been a strong push in the travel industry for high quality content as well as increased quantity of content, which has seriously complicated matters and exposed serious flaws with current processes in place. Add to this, multiple departments across a single organization that utilize different repositories to store and manage the same assets results in repetition, unnecessary costs, and worst of all, digitals assets that are lost or misplaced.

“The increasing adoption of Leonardo’s DAM, VScape, all comes down to this: hotel chains are sick of losing time, money and ultimately, opportunities by not having a system to centralize, organize and make use of the flood of hotel digital content,” says John McAuliffe, President, Leonardo.

The most significant digital asset management pain points that hotel groups experience today are related to costs associated with human capital and overhead, loss of assets, errors due to systems being out-of-synch and multiple systems and licenses.

The sheer volume of digital assets a typical chains possesses these days (images, 360 virtual tours, videos, PDFs, company logos, etc.) has hit a level that is actually unmanageable without a single system to organize, categorize, search, retrieve, share and archive these digital assets.

With the digital universe doubling in size every two years, and consequently, the exponential growth in the number of digital assets and media files hotel chains will have, managing hotel digital assets isn’t getting any easier or less costly, not without a single, efficient DAM system. VScape, which is designed specifically for the needs of the hotel industry, makes working with hotel digital assets easy and efficient.

Read What is a Digital Asset Management System and What Can it Do for Your Hotel Chain? for more information about why hotel chains are adopting DAM solutions.

About Leonardo
Leonardo Worldwide Corporation is a technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that help them better reach, engage, convert and satisfy travel shoppers.

Leonardo’s core products include Vizlly, a cloud-based Multi-Channel Digital Marketing System that makes it easy for hotel, inns, Bed and Breakfasts and vacation rental owner to create and publish websites, mobile websites, social media apps and digital brochures for third party travel websites; VScape® Digital Asset Management System, an enterprise-level digital asset management and distribution tool that helps hotel chains better source, manage, organize, store, and publish media assets to direct and indirect online travel channels; and MediaConnect, advanced connectivity for travel websites to access the industry’s definitive source of normalized hotel certified visual content.

For more information about Leonardo, visit

Media Contact
Julie Ford